Principal Product & Multimedia Designer 

Senior Product Designer

Bytedance, TikTok

• Led end-to-end Global payment and withdrawal integrations (US, JP, ID, TH, EU, and multi-region Bytedance subsidiaries like TikTok Shop, TikTok Local Service, TikTok Live, Lark, Douyin, Capcut, Games, SoundOn, etc) enhancing UX, payment success, security, and loss prevention.
   

• Managing multi-national stakeholders expectations across businesses and departments. Developed advanced features including foreign exchange (FX) locking, negative balance payments, and tax calculation schemes for global merchants and creators.
   

• Lead and established company-wide payment error code guidelines, templates, and SDK, standardizing thousands of error messages across all businesses (TikTok Shop, Risk & Compliance, etc) to improve payment retry success, user clarity, reducing customer complaints and fallback rates.

Principal Product Designer

Syfe Pte Ltd

• At Syfe, spearheaded strategic initiatives across 3 investment products, elevating the customer experience and enhancing user value. Proficiently addressed user pain points while aligning with business objectives, optimizing the user journey.
   

• Demonstrated adeptness in cross-departmental collaborations and stakeholder management, orchestrating successful projects spanning Singapore, Hong Kong, and Australia. 
   

• Lead and mentor a team of designers to rethink the web and app experience at Syfe, focusing on user stories and feedbacks. Implement a design system, promoting design thinking, dark mode, proper Figma file management, developer handover, and stakeholder management to improve metrics and steer the company towards profitability.

Senior UIUX Designer

GrabHealth

• Facilitated access to quality healthcare by bridging healthcare professionals and patients, transcending geographical barriers in Singapore, Thailand and Indonesia.
   

• Continuously enhanced design systems through collaboration with Ping An Good Doctor's diverse team, incorporating the latest trends and refining designs through user feedback and data analysis.
   

• Aligned efforts with partners such as Lippo, AXA, and SCB Bank to optimize user experience, enabling seamless insurance connections for accessible healthcare services.