Skills
Design Direction / Leadership / Mentorship / Design Thinking / Product Delivery / User Experience (UX) / User Interface (UI) / Prototyping / Interaction Design / Visual Design / Design Systems / Figma
Principal Product Designer
Syfe Pte Ltd | SG, HK, AU
2022 - Present
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At Syfe, spearheaded strategic initiatives across 3 investment products, elevating the customer experience and enhancing user value. Proficiently addressed user pain points while aligning with business objectives, optimizing the user journey.
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Demonstrated adeptness in cross-departmental collaborations and stakeholder management, orchestrating successful projects spanning Singapore, Hong Kong, and Australia.
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Lead and mentor a team of designers to rethink the web and app experience at Syfe, focusing on user stories and feedbacks. Implement a design system, promoting design thinking, dark mode, proper Figma file management, developer handover, and stakeholder management to improve metrics and steer the company towards profitability.
Senior UIUX Designer
GrabHealth | SG, ID, TH
2020 - 2022
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Facilitated access to quality healthcare by bridging healthcare professionals and patients, transcending geographical barriers in Thailand and Indonesia.
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Continuously enhanced design systems through collaboration with Ping An Good Doctor's diverse team, incorporating the latest trends and refining designs through user feedback and data analysis.
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Aligned efforts with partners such as Lippo, AXA, and SCB Bank to optimize user experience, enabling seamless insurance connections for accessible healthcare services.
Product Design Lead
Gigi | TH
2019 - 2020
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Lead end-to-end product design, marketing and branding for Gigi, Thailand fashion marketplace mobile app, business portal for B2B B2C.
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Deep learning, understanding behaviour of local fashion buyers. Designing a product giving users an alternative to fashion purchase and shop owners an all-in-one app to track their sales & SKU.
Featured Works
Syfe
Fintech
Latest endeavor within the fintech industry, leading the team - full revamp on app and web, crafting new and old design systems, with data analysis and attentively considering user feedback, anticipating to steer the company towards profitability with a better design experience.
Gigi
Ecommerce
Led comprehensive product design, marketing, and branding efforts for Gigi Thailand, a prominent fashion destination in Southeast Asia. Spearheaded the creation of a fashion marketplace mobile app and a versatile business portal catering to both B2B and B2C needs.
GrabHealth
Good Doctor
HealthTech
Joined during the pandemic to facilitate convenient access to healthcare, doctors, and medications through teleconsultation in impacted areas of Indonesia. Collaborated closely with teams from Pingan China and Grab in Indonesia and Thailand, contributing to GrabHealth initiatives.
Get in touch
I am currently open to opportunities.
